The brief
A headwear brand needed a launch film that carried both the making-of credibility of an old workshop and the sunlit street energy their customer actually lives in.
How we made it
- Two acts in one film: a warm, dusty workshop sequence for the craft, then a hard-daylight street sequence for the wear.
- Held the embroidery detail on screen long enough to read the wordmark, because for a cap the logo is the product.
- Cut entirely to music with no dialogue, so the film runs natively on feeds with sound off and still works with sound on.
The result
A 28-second film cut to music, delivered in five days, covering product, craft and lifestyle in a single asset.
Want a film like MAGAZINE?
Send us your product and a deadline. We will quote a fixed price.